Over the past three decades, the Company believes in a different identity and placed importance on design and uniqueness to build a house beyond a residence.

The Company set the new paradigm in property development, with our goal to enhance the living experience of each individual who become our clients. The Company will be uniquely modern and iconic, go above and beyond our boundary to reach the exciting new world, and always keep reinventing ourselves to make the world a better place than it was yesterday. As a Thai company, the Company realizes the importance of conducting the business under the concept of generating revenue without exploitation and disturbance to others. At the meantime, the Company find it necessary to be socially and environmentally responsible, build trust among investors and all groups of stakeholders to lead the business, society, and environment to continually and sustainable growth.

The Company developed sustainable management policies and goals to specify the Company’s sustainable development framework based on good governance, engagement from the Company’s stakeholders including the organization’s internal and external risks with coverage of the economic & governance dimension, social dimension, and environmental dimension in order to support sustainable growth of business operations consistent with the Company’s vision and mission.

Live Different

be different be noble

Environment

Different for a Better Environment

The Company believes that sustainable cohabitation relies on systematic relationships, each of which has its own mechanisms that conform with the natural mechanisms to maintain the balance of the environment. With this, the Company integrates the concept of the design of green residences combined with appropriate application of technology to create innovations that meet the customer’s needs and lifestyles while perfectly conserving the environment.
Social

Different for a Better Society

The Company treats all business partners fairly and transparently and realizes the importance of corporate management on the good governance and social responsibility basis as well as strives for developing the business to create a higher level of life quality for the residents and care for all stakeholders to create a better society.
Economic and Governance

Different for a Better Experience

The Company has the obvious guidelines to make the good entrepreneurship results on the terms with the fair and equal competition foundation under the policy on work management and capital management strictly and transparently according to good governance principles, as well as the readiness to effectively adjust the strategies to suit the changing situations.

The Company developed the concept of “Live Different”

which believes that diversity is the starting point of creative thinking. With this concept and perspective, we aim to conduct business beneficially in every aspect of urban life. We are dedicated to supporting all differences in society and creating a favourable environment to drive the organization towards sustainable prosperity for a better tomorrow.