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Sustainability Strategy, Framework and Goals

Sustainability Strategy, Framework and Goals

Vision

We do not build houses, We create homes

We set the new paradigm in property development, with our goal to enhance the living experience of each individual who become our clients. We will be uniquely modern and iconic, go above and beyond our boundary to reach the exciting new world, and always keep reinventing ourselves to make the world a better place than it was yesterday.

Mission

We develop our residential projects from affordable to high-end, and we will establish ourselves as Thailand’s top property developer in the international market.

We surprise our clients with unexpected design and uniqueness with the highest quality that bring them a sense of pride to be proud member of noble community.

We treat and take care of our employees as our own family. We listen to their voice and ideas. We empower them to be both outstanding team leader and strongest team player. They will be incentivized as they are also Noble’s owners.

We deal with our stakeholders with fairness and openness. We also conduct ourselves with best practice of corporate governance and social responsibility.

About NOBLE

Business Overview

79
Projects
Total Project Value THB 173,013 million

Real Estate Development

The Company’s main business is the development of real estate for sale. The Company develops residential projects in the form of single detached houses, condominiums, townhouses, semi-detached houses, commercial properties, and land plots. The Company’s projects focus on designing for different types of lifestyles to provide options to customers who want a unique identity and want a residence that is different from the existing concepts. The Company projects emphasize prime locations near business centers equipped with amenities that add value to lifestyles.

1. Single Detached House
The Company has developed a total of two types of detached house projects: 1. Pre-built houses, which are houses that are ready to be moved in as an option for customers; and 2.Noble Instant houses, which are houses that are more developed compared to the pre-built houses and includes interior decorations to completely enrich the customers’ lives.
2. Condominium
The Company has developed a variety of projects including high-rise condominiums (eight floors or more) and low-rise condominiums (no more than eight floors) with an emphasis on prime locations near business centers, etc.
3. Townhouse, Semi-detached House, and Commercial Property
The Company recognizes the needs of all customer groups, and so it has developed townhouse, semi-detached house, and commercial building projects to expand the market base to cover all customer groups with unique designs and functions to support every need and fulfil life with open spaces to cover and accommodate all lifestyles.
4. Land Plot
Land Plot allocation projects include the allocation of land plots in projects for sale. Projects provide public utilities to allow customers to add their ideas and designs to their houses according to their needs so that their houses can completely demonstrate their identity.

In addition, the Company has divided its brand groups according to different price levels according to the Company’s target customers, which are as follows:

“NOBLE”
brand targets products in the price range of THB 5-30 million (upper-luxury segment) up to the price range of more than THB 30 million (ultra-luxury segment), targeting middle- to upper-class customers. The highlight is that it has a unique, modern, luxurious architecture that meets the needs of residents of all ages. The brand focuses on CBD (central business district) locations or prime areas at the heart of the most desirable residential areas.
“NUE or New Urban Epicenter”
brand targets products in the price range of lower than THB 5 million (premium-affordable segment) to target the new generation. The highlight is that there is a wide front room plan, emphasizing openness, airiness, comfort, and full functionality. Projects have fully organized central areas and are located at new urban epicenters along main BTS lines and extensions throughout Bangkok.

Property Service and Asset Management

The Company is committed to becoming a leader in property services and asset care, covering the full spectrum of support before, during, and after residency. This includes maintaining property value and enhancing asset efficiency in a sustainable and continuous manner. To strengthen this objective, the Company has expanded its business to offer fully integrated services under Serv Solutions Co., Ltd., which includes the following operations:1. Property management services for juristic person2. Property agent for resale and rental services3. Furniture sourcing and furnishing services4. Fiber optic cable installation in residential projects5. Electric vehicles (EV) charging station services to support clean energy usage6. Solar panel installation services on the rooftops of residential developments

1. Property management services for juristic person
2. Property agent for resale and rental services
3. Furniture sourcing and furnishing services
4. Fiber optic cable installation in residential projects
5. Electric vehicles (EV) charging station services to support clean energy usage
6. Solar panel installation services on the rooftops of residential developments

These business expansions aim to deliver a more comprehensive property care ecosystem, while also generating steady recurring income for the Company’s business group. In 2024, the Company further expanded into the furniture business by establishing Excella Furniture Co., Ltd., specializing in the production and distribution of furniture. The business caters to the needs of residential projects, hotels, apartments, and resorts, with a focus on modern design and versatile functionality. This expansion reflects the Company’s commitment to elevating real estate standards to provide more complete and comfortable living solutions. This strategic move marks an important step in strengthening the Company’s capability to offer comprehensive real estate services, ensuring that it meets the diverse and evolving needs of its customers.

The Company specified key sustainability issues including 5-year plan (2022-2026) to be consistent with business strategies and met stakeholder expectations including the United Nations Sustainable Development Goals (SDGs) in a balanced manner as follows:

Corporate Sustainability Strategy

Live Different for a Better Environment

Environment Environment

Strategy

  • Promoting the use of renewable energy, utilizing natural resources and energy efficiently and sustainably, reducing waste, emissions, and pollution, and encouraging reuse and recycling practices.
  • Prioritizing the use of energy-efficient and environmentally friendly materials and equipment.
  • Preserving biodiversity, including marine and coastal ecosystems, by ensuring that the Company’s construction projects do not cause adverse environmental impacts
  • Fostering partnerships across all sectors including government, private organizations, and civil society to promote environmental stewardship and energy conservation in support of the Sustainable Development Goals (SDGs)
  • Implementing risk management practices to address both short- and long-term impacts from its operations on the environment, climate change, biodiversity, and natural resourcesv

Target

Towards Net Zero Greenhouse Gas Emissions

Reduce total energy consumption at head office and sale offices by
within 2026
Reduce total water consumption at head office and sale offices by
within 2026
Reduce greenhouse gas emissions by
kgCO2e within 2026
Reduce greenhouse gas emissions for the Company’s activities by
kgCO2e
Reduce CO2 emissions from air pollution by
kgCO2e
Reduce general waste by 10% or equivalent to
kgCO2e
Reduce CO2 emissions from construction site wastes by
kgCO2e

Live Different for a Better Society

Social Social

Strategy

  • Emphasizing employee development and fostering a culture of open feedback to drive continuous improvement across the organization.
  • Creating a positive work environment and promoting the health and safety of employees.
  • Supporting education and fostering strong relationships with surrounding communities.
  • Respecting human rights, promoting non-discrimination, and advancing equality and employment opportunities.
  • Implementing comprehensive risk management practices to address social and community impacts arising from the Company’s operations.

Target

Achieve an Employee Engagement Score of
within 2026
Supporting
educational initiatives and strengthening community relations with surrounding neighborhoods

Live Different for a Better Experience

Economic and Governance Economic and Governance

Strategy

  • Expanding the real estate business to high-growth customer segments and diversify into new businesses that redefine residential living through Noble Global Community, with the aim of establishing a fully integrated and sustainable business model.
  • Emphasizing on sustainable residential design to ensure long-term well-being and quality of life for Noble residents.
  • Driving revenue growth and cost reduction through the development of modern innovations.
  • Operating the business in accordance with good corporate governance principles, upholding ethical conduct, compliance with laws and regulations, and considering the interests of all stakeholders.
  • Implementing risk management practices that promote transparent and sustainable governance, while proactively responding to economic risks and evolving challenges.

Target

Achieve a net profit of
THB
billion by 2029
Provide management of sustainability risks in
every area
Generate income and reduce costs by creating
modern innovations