Customers and Social Responsibility

Goal and Performance Highlights

Performance 2025

^th

consecutive year.

“Noble Give for All”

program to support community well-being.

THB million

in community development initiatives.

The Company recognises the importance of community and social development as an integral part of responsible business conduct. It is committed to supporting activities that revitalise and strengthen communities, particularly in areas where the Company operates, through both financial contributions including donations and community investment directed to relevant organisations and active participation in activities that generate ongoing social value. These efforts are aimed at fostering positive relationships with all stakeholder groups and supporting long-term sustainable growth in partnership with local communities.

Commitment, Challenge and Opportunity

The Company is committed to responsible value creation and community investment, guided by its vision of " We do not build houses, we create homes" and the Live Different concept, which reflects its dedication to building a quality society alongside sustainable business growth. The Company provides ongoing support to community activities and registered non-profit organizations operating in its business areas, through both financial contributions and participatory programs that create opportunities for customers and communities to learn and grow together in alignment with modern lifestyles and the evolving needs of society.

Nonetheless, effective community investment continues to face challenges arising from the diverse needs of stakeholders, increasingly stringent disclosure standards, and heightened expectations for transparency at the international level. The Company is therefore committed to developing systematic mechanisms for tracking and reporting community investment outcomes, while strengthening collaboration with government agencies, civil society, and partners to ensure that its operations respond equitably to all stakeholders and deliver genuinely measurable results.

Close collaboration with communities and non-profit organizations represents a significant opportunity to amplify positive social impact, enhance quality of life, and advance sustainable environmental development all in alignment with the Company's sustainability agenda under the Live Different concept, which is centered on creating lasting value for communities and society over the long term.

Management and Operational Approach

The Company has established a community investment strategy encompassing both economic and environmental dimensions, grounded in a systematic analysis of the needs and expectations of communities and all stakeholder groups, ensuring that support is precisely aligned with genuine community needs. This is carried out in coordination with government agencies and partners through initiatives that promote skill development and capacity building among community members, as well as supporting business growth and creative entrepreneurship among local workers.

In addition, the Company has established open and accessible communication channels for all stakeholders to receive feedback and suggestions, which are then incorporated into continuous operational improvements. Community investment outcomes are monitored and evaluated on a regular basis to ensure that activities generate measurable, positive impact and remain consistent with the Company's sustainability agenda under the Live Different concept.