11 November 2025

Development and Improvement to Enhance Customer Satisfaction

Economic and Governance

The Company values listening to customer feedback, complaints, and suggestions through various channels provided by the Company. Data collected from these channels are analyzed to continuously improve service quality. In 2023, the Company developed the Sales Journey Project for all new sales staff to enhance their image, promote sales skills, and focus on customer service to ensure customers have a positive experience. This project, lasting for three months from the start of employment, coincides with the probationary period and contributes to performance evaluations.

Month 1 : Learning through real-life practice, self-study, and testing via simulated real-world scenarios to understand the sales system and processes, including fundamental knowledge related to the products.

Month 2 : Learning and starting to engage with real customers, receiving training on sales-related skills, studying competitor information to develop a mindset for effective communication and interaction with customers. Additionally, acquiring basic skills in analysing customer profiles to provide targeted and satisfying customer service.

Month 3 : Coaching sessions to enhance work quality and evaluation through practical exercises, enabling efficient adherence to process and maximizing customer satisfaction.