RETHINK / REUSE / REDUCE / RECYCLE

Organized through a collaboration among seven companies - BMW Group Thailand, Chaipattana Foundation, Microsoft Thailand, SCG Public Company Limited, Central Group, Bangchak Corporation Public Company Limited, and Noble Development Public Company Limited - Choice is Yours 2024 marks the Company’s second year of participation. The initiative aims to cultivate the next generation’s commitment to sustainable environmental stewardship by inviting university students nationwide to present eco-friendly innovations under the concept of the Circular Economy. It fosters the potential of young talents while building a foundation for a more sustainable society and environment and provides opportunities to work with leading organizations both locally and globally.

In 2024, the competition format was expanded to allow participants to choose from six different challenges, encouraging them to align their projects with their interests and career aspirations. During the program, the Company organized special learning activities, including visits to construction site waste management operations, training on Business Model Canvas, and visits to Circular Design Business factories.

The winning team representing the Company this year was Green Champ from King Mongkut’s Institute of Technology Ladkrabang, with their project ECHO-NEST, which addresses noise pollution issues. The winning students will be offered an internship opportunity with the Company in 2025. This project continues to serve as a vital platform for advancing creativity and real-world experience toward a sustainable future.