The Company gives importance to employee satisfaction and employee engagement, which are important factors that enable employees to work happily with the organization. More importantly, the more satisfied Company personnel are with the organization, the higher the chances of them being energized and motivated to work effectively. This will also affect the achievement of the organization’s goals. The Company has conducted the “Noble Caring Survey”, an employee satisfaction and engagement survey process, and analyzed and obtained problems to improve employees’ quality of life and work.

The Company has incorporated the principles and concepts of Design Thinking as a tool for designing and addressing various challenges. These insights stem from employee satisfaction and engagement surveys, as well as workshops where employees contribute ideas for development and improvement. Senior management actively participates in listening to and providing recommendations. They also pledge support for necessary resources to ensure sustainable solutions to various issues. Examples of projects utilizing Design Thinking for designing and addressing challenges with tangible results or implementation in 2024 include:

1. Working Life by Noble Initiative Project promotes physical and mental well-being among employees of all genders and age groups. Applying Design Thinking, the initiative was tailored to reflect employee needs and lifestyles. In 2024, the Company introduced an annual Well-being Day, allowing employees to focus on their personal health, mental wellness, family, and contributions to society and the environment. This initiative aims to cultivate a workplace culture that supports work-life balance, reduces stress, enhances well-being, and improves productivity, while also encouraging responsibility toward family and the broader community.
2. The Digital Document Approval System Project (e-Memo) is applied Design Thinking principles to redesign and improve its document approval process by implementing a fully digital e-Memo system to enhance operational efficiency. The system enables convenient and fast approvals, real-time status tracking, and transparent audit trails all in one platform. Transitioning from paper-based to digital workflows has significantly reduced costs related to paper, ink, time, and human resources in inter-office document handling. In 2024, a total of 6,281 e-memos were processed, resulting in a reduction of 37,347 sheets of paper, which equates to a 667 kgCO₂e reduction equivalent to planting approximately 30 trees. The system achieved an 80% user satisfaction rate, and the Company aims to expand its use organization-wide, contributing to greater operational efficiency and long-term environmental sustainability.
3. The Sales Compensation System Project is applied Design Thinking to improve the accuracy, speed, transparency, and auditability of the sales compensation process. By integrating technology into the system, monthly compensation calculations are now automated based on predefined targets and conditions. This new system reduces manual errors, minimizes paper usage, and enhances the efficiency of data management. The initiative supports a fair and reliable reward process for sales employees, while contributing to operational sustainability through digital transformation.
4. ERP System Project is enhancing operational efficiency and support business growth, the Company applied Design Thinking in redesigning its Enterprise Resource Planning (ERP) system. The initiative began with a thorough analysis of existing challenges and user needs, followed by restructuring data and workflows to eliminate redundancies and improve data accuracy. The ERP platform was carefully selected and customized to fit the organization’s requirements, and the implementation included testing system, employee training, feedback collection, and a successful Go-Live. Ongoing monitoring and iterative improvements ensure that the system continues to optimize cross-functional integration and operational effectiveness.

In addition, several other initiatives are currently under development to further enhance operational efficiency. These efforts are aligned with the Company’s commitment to improving employee satisfaction and strengthening employee engagement as key priorities moving forward.