The Company places continuous emphasis on supporting small entrepreneurs by offering opportunities for specialty coffee shops across the country to rotate and operate at the Pop-Up Cafe space within noble PLAY, free of charge. This initiative aims to enhance business opportunities, foster national-level business development, and promote the sustainable growth of Thailand’s specialty coffee industry. In 2024, noble PLAY hosted six specialty coffee shops through the Pop-Up Cafe platform, sharing inspiration and supporting their expansion.

1. Espressoman
2. XXXYYY x Wonderroom.bkk
3. Bottomless
4. Matcha & More x Poonypoony
5. Mother Roaster
6. rise bkk

Following positive feedback from entrepreneurs and customers, noble PLAY expanded its space by launching new areas for merchandise and GRAB & GO outlets to meet growing customer demand. The merchandise section features eco-friendly products, such as items made from recycled materials, plastic-reduction alternatives, and products promoting sustainable living.Highlighted brands include:

1. kaika - multi-purpose bags designed with special functional materials, including distinctive upcycled designs that promote resource efficiency and sustainability.
2. Wastic Thailand - Upcycled eyewear made from recycled plastic waste, offering modern designs for everyday use and supporting the concept of sustainability through practical fashion.
3. AHU Brand - Dining accessories inspired by nature and forest living, crafted from premium materials like teak wood and titanium, each piece uniquely designed as a “One-of-a-Kind” creation.
4. WISHULADA - Bags meticulously crafted from leftover materials such as fabric scraps, aluminum cans, plastic, and sacks, offering bold, distinctive designs with functional practicality.

The GRAB & GO area at noble PLAY welcomed five bakeries in 2024 Sauvage, Bath & Buns, have.a.foodday, Ayla, and Jo’s Banoffee creating new customer experiences and supporting the growth of small entrepreneurs. This expansion reinforces the Company’s commitment to promoting business diversity and strengthening local enterprises in Thailand.