The Company recognizes the importance of external impacts on the business by emphasizing the importance of management to reduce greenhouse gas problems, both directly and indirectly, through the design of residential projects under the “Dare to Be Different, Build a Better Tomorrow” concept, which means considering environmental impacts in the ideas and creativity in order to design living spaces from architectural concepts that adopt appropriate technologies, and designs that are in line with nature to help utilize benefits from nature. From the concept to initiate and introduce value-added innovations that can perfectly meet customers’ lifestyles and needs and integrate environmental conservation, the Company is able to conduct its business in tandem with social and environmental responsibility to grow sustainably, as well as to enhance the Company’s income growth and reduce costs from creating modern innovations.

The Company is committed to developing NOBLE ARCHITECH (INNOVATION & SMART HOME CONCEPT) residential under the following concepts:

• Contemporary: The contemporary architectural design matches the lifestyle of today’s people who are entering an era where technology plays an increasingly important role in their lives.
• Simple: Cutting down on unnecessary details to make life simpler and full.
• Adopt to Change for Future Living: The ability to develop and capitalize for future lifestyles endlessly.

NOBLE ARCHITECH (INNOVATION & SMART HOME CONCEPT)

1. Environmental Design
2. Green Energy
3. Home Automation
4. Noble ID: Your Home Butler, Your Life Partner

1. Environmental Design

The design considers internal and external factors that affect the environment. The principles of consideration are as follows:

• Building Design Concepts

  The L-shaped building layout enhances natural ventilation and ensures each unit enjoys optimal views. Oriented along the east-west axis, the design maximizes natural airflow and reduces reliance on air conditioning, promoting energy efficiency.

  

  Example of Ground Floor Plan of Nue Noble Centre Bangna Project

  

  Example of 4^th Floor Plan of Nue Noble Faichai-Wanglang Project

• Open Space and Green Space Concepts

  The design provides a large green space in front of the projects and around the buildings, as well as green spaces on the buildings and rooftops, providing both shrubs and perennials to increase shade and help absorb CO₂ for the residents of the projects as well as people in the surrounding areas and to create attractive scenery for commuters in front of the projects.

  

  Example of Green Space of Nue Riverest Ratburana Project

  

  Example of Green Space of Nue Ren Chaengwattana Project

• Nature Utilization Concepts

  The design of the buildings is in harmony with nature under the Passive Design concept, which creates a comfortable environment with buildings placed in a north-south direction to receive wind and sunlight, allowing the wind to reach all residential units. In addition, the rooftops are designed to have a swimming pool, a garden, and trees for shade to reduce the heat impact on the buildings from the roof. This helps reduce the use of air conditioners inside residential units and buildings. In addition, the buildings are designed to have gabled roofs with attic spaces for a passive ventilation system that uses natural wind without using electricity to cool the attics to reduce accumulated heat from entering the houses.

  

  

  

  Example of a passive ventilation system, which cools the attics with natural wind at the Noble Gable Watcharapol Project

• Universal Design Concept

  Houses are designed according to the Universal Design Principles or environmental design for all groups of people, e.g., people in general, the elderly or people with disabilities, so that all residents can access amenities easily and to create equality in using the common areas, i.e., the pool area is designed to have ramps for disabled and elderly people who use wheelchairs, floors are to designed to be absorption floors, and bathing chairs are included for the elderly, etc.

  

  

  Example of the ramp design for disabled and elderly people who use wheelchairs in common areas at Noble Gable Watcharapol Project

  

  

  

  Example of universal design of impact-absorbing flooring and indoor ramps for wheelchair users, elderly, and person with disabilities at Noble Aqua Riverfront Ratburana Project

2. Green Energy

The design concept uses natural resources efficiently, in a worthwhile manner and with environmental and social responsibility, as well as adopting appropriate technology to help buildings take advantage of the natural environment. The design criteria are as follows:

• Designs for using energy and green space efficiently.
• Selection of energy-efficient building materials.
• Use of a modular system in the design minimizes material waste.
• Control of pollution emitted by the buildings after use.
• Efficient management of potable water, wastewater, drainage, and flood prevention.
• Preservation of the area’s ecosystem.
• Designs focus on providing residents with comfortable conditions from outdoor green spaces.

Nue Connex Condo Don Mueang Project

Nue Connex Condo Don Mueang project emphasizes material efficiency and resource conservation by adopting prefabricated bathrooms. This approach reduces the construction period from 10 months to just 7 months, as installation is significantly faster than traditional methods. It also lowers construction costs by saving time and labor. Manufactured under factory-controlled standards, the prefabricated units offer consistent quality and long-term durability. Additionally, the use of prefabricated bathrooms minimizes construction waste and supports the use of recyclable materials aligning with the project’s sustainability and environmental conservation goals.

Noble Around Ari Project

Noble Around Ari Project has selected the Euro Gray-type glass material for the balconies of the residential units. The reflectance value of the glass used is 6%, which does not exceed the 30% according to the standard in Thailand. In addition, the color of the glass makes the building look more modern while also helping to effectively reduce the impact of reflectivity that may affect neighboring communities.

In addition to considering the reduction of impacts on neighboring communities, the use of Euro Gray glass can help reduce heat values and reduce infrared rays that pass through the residential units due to the gray tone of the glass type and the building design that include balconies, which help to provide. shade and reduce heat more efficiently than when using ordinary clear glass, resulting in maximum benefits for the residents.

3. Home Automation

The design concept is in line with the age where technology plays an increasingly important role in life and creates convenience and safety for residents by introducing new innovations in projects such as the following:

• 5 ACCESS CONTROL

  The touchless system avoids physical contact.

• EV CHARGER

  EV Charging Station

• HOME AUTOMATION

  The smart system controls the lights and air conditioning through smartphones.

• HDL iTouch Series Pane

  The smart light switch allows convenient control and dimming of LED lights.

• SMART LOCKER

  Unlock your personal mailbox 24 hours a day.

• BLUETOOTH SMART ACCESS

  Access facilitation system

• DISABLED LIFT

  Elevator for the convenience of disabled and elderly people.

• AUTOMATIC CAR PARKING SYSTEM

The Rare Selection by Noble

Noble continues to expand its low-rise residential development under the concept of “The Rare Selection,” offering a distinctive living experience that aligns with contemporary lifestyles. Rooted in the Company’s vision, “We do not build houses, we create homes.” this concept is defined by three key pillars:

• Rare Location: Each project is developed on carefully selected plots of land that are not only highly accessible and well-connected to essential amenities but are also uniquely scarce, sought-after, and difficult to acquire.
• Rare Design: Emphasis is placed on creating a bold and distinctive design identity, balancing aesthetic appeal with functional innovation to deliver a truly unique living experience.
• Rare Experience: Each project is designed to foster an immersive connection between residents and their surrounding environment, enabling a comfortable and sustainable lifestyle that brings nature and everyday living into harmony.

In 2024, the Company launched two signature projects under this concept: Noble Aqua Riverfront Ratburana, offering a riverside living experience along the Chao Phraya River. and Noble Terra Rama 9 - Ekamai, a nature-integrated residence located in the heart of the city.

Noble Aqua Riverfront Ratburana Project

A riverside residence inspired by “Oneness with the River” set on a rare, peaceful riverbend along the Chao Phraya in Bangkok.

• Rare Location: Riverside land on the Chao Phraya River highly accessible, close to the city center, offering both a serene retreat and strong potential for future value appreciation.
• Rare Design: Crafted under the concept “One of a Kind Discreet & High Architecture Design,” every unit is oriented to capture river views, with gable roofs, natural lighting, and generous spacing between homes to ensure maximum privacy.
• Rare Experience: A refined living experience with modern conveniences including home automation, active air flow systems, EV chargers, and multi-generation living functionality all set within a space designed for balance and sustainable living.

Noble Terra Rama 9 - Ekamai Project

Developed under the concept “Oneness with Nature” the project connects urban living with nature to enhance quality of life through green spaces, natural ventilation, and daylight integration within the home.

• Rare Location: Located on Soi Chamnianserm, Rama 9 Road-a prime urban location in the heart of Bangkok’s economic zone. Easily connected to the city center and surrounded by a full range of amenities.
• Rare Design: Created for city dwellers who seek green space, the home features a central Tree Court that connects all areas to nature, offering serenity, privacy, and energy efficiency through natural ventilation and daylight. An Air Quality System ensures clean indoor air throughout the home.
• Rare Experience: Enjoy balanced and secure living with 24-hour security, a Sensory Garden, and smart home features such as Home Automation, Active Air Flow, and an EV Charger in every home.